How I revived my business with email marketing
A few months back, I noticed that my company seemed dead. Though we had enough money to pay salaries and settle our monthly bills - there was no growth. It was like being on a treadmill. I decided to glance at my email analytics for hints. My newsletter records good click-through rates, I also get high engagement with my readers and many of my offers convert to sales at a healthy rate. so what then is going on?
A closer look, however, revealed I was losing subscribers. I usually don’t sweat over unsubscribers, It’s a fact that a reader’s interests is subject to change, Hence, Unsubscribes are part of the game. What disturbed me was that I wasn’t replacing them with new subscribers. I knew that if the trend continued, my business could wither like a spring flower.
That was about the time GetResponse launched new sign-up forms with better ways of attracting potential subscribers. So I decided to experiment.
Initially though, I was reluctant to try pop-ups because I believed many people simply don’t like them. But I observed that GetResponse offers a number of ways to regulate how they appear. Guess what else I discovered. They work!
It turns out that readers need a gentle push to take action. And though many people may say they don’t like pop-up forms, but they do utilize them.
Further research also proved that I wasn’t making full use of social media for gaining new subscribers. So I made sure all my newsletters incorporated social sharing buttons, so subscribers could help diffuse my message. Instantly, my subscriber list started to grow. And as new subscribers joined, they became clients.
This growth motivated me to try another list-growth method— webinars. I’ve always thought of webinars as a means of closing sales. And it is! But webinars also have list-growth potential. What was my technique? Prepare an introductory webinar on an exciting subject that will interest those in my target markets. Schedule it a few weeks in the future. Then start pushing it — that‘s where the list-building potential comes in.
Seems complex, right? Well, it is, but the appropriate software can help. I use GetResponse. It’s affordable for any company and covers all the list-building tools you’ll ever need. Click this link to try GetResponse free for 30 days.
And let me know what you think in the comment
Disclosure: Bear in mind that some of the links in this post are affiliate links and if you go through them to make a purchase I will earn a commission. Keep in mind that I link these companies and their products because of their quality and not because of the commission I receive from your purchases. The decision is yours, and whether or not you decide to buy something is completely up to you.
